Thursday, September 10, 2015

Logo Semiotics

Logo: The logo that i have chosen is Taco Bell.  Taco Bell's logo is well known around the country.  This logo consists of vibrant colors such as pink and indigo.  Taco Bell's bell shaped logo can be easily recognized just the same as the McDoanlds arch.  Taco Bell logo was introduced in 1994.  The original slogan for Taco Bell was, "Think outside the bun."  In 2012 the slogan changed to, "Live Más." The meaning of the bell represents its name. A
Semiotic:  Iconic, Indexical, Symbolic are all categories of semoticis. 

Iconic: signs where the signifier resembles the signified, a picture.

Indexical: signs where the signifier is caused by the signified, smoke signifies fire

Symbolic: signs where the relation between signifier and signified is purely conventional and culturally specific

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